Plane Stupid: Полярные медведи (социальная реклама о глобальном потеплении)

22-11-09 | категория: Видео, Социальная реклама | теги: Plane Stupid

В среднем за один европейский перелет вырабатывается более 400 кг парниковых газов на каждого пассажира самолета - это вес одного взрослого полярного медведя.

Project name: Polar Bear
Client: Plane Stupid
Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because theyre a well understood symbol of the effect that climate change is having on the natural world.
Creative agency: Mother
Copywriter: Mother
Art director: Mother
Planner: Mother
Agency Producer: Mother
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Humphreys@750mph
Exposure: Cinema, Online