Социальная кампания в защиту брошенных детей

31-01-10 | категория: Ambient, Принты, Социальная реклама | теги: директ-маркетинг

Ежегодно в Израеле подкидывают сотни детей. Вы можете помочь им!

Client: First Hug
Category: Non-profit/social activism
Media: Direct mail
Title: First Hug - Doormat
Description: Direct mail campaign to raise awareness of the plight of abandoned babies in Israel (see case study for brief).
Credits:
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Aia Bechor
Copywriter: Tom Reuveni
Account executive: Elad Kuperman
Studio: Eyal Orlee
Printed: January 2010